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Samsung: OneLaunch 2024
Project type
Event Activation
Date
March 2024
Location
New York City
The Challenge
Samsung needed a fun and memorable experience at their Manhattan flagship store to celebrate the launch of their new TV and Audio line-up.
The Solution
We took the new-school old-school, with a nostalgic 90’s-themed invite-only experience, in collaboration with Quality Meats creative house.
We took a key brand learning - that the number one thing customers wanted to upscale on their TVs was their favorite old shows - and ran with it. Together with SNL icons Tim Meadows and Molly Shannon, we delivered an endlessly shareable event that authentically incorporated Samsung’s new line-up.
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