Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Beats by Dre: Women in Sports 2025
Project Type
Event Activation
Date
January-February 2025
Location
San Fransisco, CA
The Challenge
Beats by Dre were hosting a celebration of Women in Sports during NBA All-Star Weekend, in partnership with makeup brand Rare Beauty. They entrusted us with crafting a stand-out experience for a high profile, invite-only audience.
The Solution
We covered all bases so that they could host an intimate, curated lunch for beauty, fashion and sport influencers, including tennis champion Naomi Osaka.
Intentional design touches tied in the San Francisco restaurant venue with the Rare Beauty brand and the Beats Powerbeats Pro 2 expanded color palette. Photo opps, luxury gift bags, a makeup station and a DJ all served to set a fitting and fun atmosphere and tone.
