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Vimeo: SXSW 2023
Project Type
Event Activation
Date
January-March 2023
Location
Austin, TX
The Challenge
Vimeo called on our expertise to concept, design and produce three engaging spaces that showcased the breadth of their video hosting and sharing services at the SXSW conference in Texas.
The Solution
Across a series of locations at the JW Marriott and Royal Sonesta we educated guests on product features in a dynamic and experiential forward way.
Studio Vimeo acted as an introduction to the Create/Manage/Share product, with a hands-on demo that allowed guests to walk through the process and record in custom video booths. The Vimeo Lounge brought the luxe feel of an at-home movie theatre to life with an Oscars party, and the Industry Happy Hour was a place for guests to unwind and connect with fellow attendees with a custom cocktail and brand messaging.
