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Samsung: National Sales Meeting 2024
Project Type
Event Activation
Date
March 2024
Location
Las Vegas, NV
The Challenge
Samsung wanted to deliver a “wow experience” at NSM 2024 that showcased the full portfolio of their products; including their ecosystem of partners and solutions.
The Solution
We built a 35,000 sq. ft. product showcase highlighting Samsung products along with their sponsors and partners giving each area a unique look and feel to represent their product and solutions.
The concept included five separate “zones” designed as islands to allow for product displays on the front and back of each wall. This vastly increased valuable wall space while still maintaining an open concept and connected feel throughout the showcase.
