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Samsung: CES 2024
Project Type
Guerilla Activation
Date
October 2023-January 2024
Location
Las Vegas, NV
The Challenge
Samsung wanted their home entertainment product benefits to shine beyond the main show floor at the Consumer Electronics Show (CES) in Las Vegas—and in a head-turning way.
The Solution
We curated a “cast of characters” representing popular content genres to make a bold (and mobile) statement that Samsung brings your content to life. We unleashed fully costumed actors across the key hotel and conference meeting areas to interact with VIP industry crowds and consumers. Regency gossips, swaggering cowboys and hyped up football players all carried messaging supporting the brand and a contest entry opportunity.
